Tracr, the pioneering diamond traceability platform, will list single country of origin for all newly registered De Beers-sourced diamonds over 0.5 carats in polished size from the start of 2025
De Beers Group today announced it will provide data on country of origin for all De Beers-sourced rough diamonds above 1.25 carats that are newly registered on the Tracr platform, the world’s leading digital platform for tracing natural diamonds from source at scale. From the start of 2025, this will be extended to rough diamonds above 1 carat in size (equivalent to approximately 0.5 carats and above in polished form), thereby aligning with the size threshold for new diamond import requirements for G7 countries.
For the first time, this will enable diamond jewellery consumers at scale to engage with the unique journeys their diamonds have taken from source. The inclusion of specific origin data reinforces De Beers’ commitment to transparency, ethical sourcing and consumer confidence as it continues to deliver on its Origins strategy.
The announcement was made at a ‘Spotlight on Diamonds’ event hosted in Paris and attended by a range of the world’s leading luxury jewellery brands. Alongside an update on its Origins strategy, De Beers Group also provided insights into its broader sustainability progress as part of its Building Forever framework, highlighting how the business will focus on priority areas of livelihoods, climate and nature.
Al Cook, CEO of De Beers Group, said: “For the first time in history, we have the technology to provide our customers with the provenance of their diamonds at scale. We know that our clients care deeply about sustainability and want to understand the good their diamonds have done. Our ambition is to offer them the story of every De Beers-sourced diamond, tracing its journey and positive impact from its origin to its crafting.”
Previously, Tracr provided ‘DTC’ origin for all registered diamonds sourced from De Beers Group, confirming that the diamond originated from one of the Group’s operations in either Botswana, Canada, Namibia or South Africa. This approach reflected De Beers Group’s aggregation process (blending together like for like types of diamonds regardless of which of the four countries they were produced in), which is a key component of the value proposition both for diamond producing countries and rough diamond buying customers.
However, with the introduction of new proprietary scanning technology in diamond producing countries and the application of advanced algorithmic matching enabled by artificial intelligence, Tracr is now able to ‘digitally disaggregate’ diamonds to confirm their specific country of origin.
As De Beers Group implements its Origins strategy, the business will continue to evolve and advance the Tracr platform. Tracr is working with a range of leading businesses and entities across the diamond value chain, increasing its reach across the sector while expanding the share of supply registered on the platform.
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
