Momentum continues to grow behind the ambitious plans of SEW-EURODRIVE South Africa to become a leading force in the continent’s industrial gearbox business, drives and automation solutions according to Managing Director Raymond Obermeyer.
“Building on years of planning and proactive investment, we are successfully rolling out our ‘African Strategy’ plans to get closer to customers all over the continent,” says Obermeyer. “To do this effectively, we are continuing to strengthen our foundation of technical capability and expertise.”
With a firm footprint in many southern African countries such as Kenya, Tanzania and Zambia, the company is extending its reach northwards into the likes of Cameroon, Côte d’Ivoire, Mauritania and Morocco. At its 26,000 m2 headquarters in Aeroton near Johannesburg, which the company occupied in 2022, work has already begun on expanding its footprint by building a second adjacent facility.
“This service centre will further support our expansion of sales, support, engineering and training capabilities,” he says. “We have begun appointing key staff for the facility, and will add another 20 to 30 employees over the course of this year.”
He points out that many local gearbox users face the challenge of inadequate support for products being sold onto the market, and highlights that SEW-EURODRIVE South Africa focuses on being well equipped to service and repair all its products.
“As one of the few gearbox OEMs in the country with advanced design and engineering infrastructure, we can also make use of our group’s world class facilities in Germany,” he explains. “This even allows us to service and repair the products of other OEMs – and to the same high standard as the original item.”
The new SEW-EURODRIVE service centre facility in Aeroton will house the company’s existing industrial gearbox repairs division as well as an expanded Drive Academy – which trains staff and customers. Other capabilities to be brought in-house include base plate fabrication and sand blasting, and new equipment will include robotic welders, five-axis gear cutting machines and heavy cranage.
SEW-EURODRIVE South Africa is also pursuing its growth plans through finding new markets, a drive which is supported by the group’s wide and expanding range of products and solutions. In 2025, the group has already launched 16 new products, says Obermeyer, as it pushes boundaries in fields such as industrial gears, geared motors, electronics and artificial intelligence.
“This reflects the innovative approach and the research and development capability that is opening up opportunities in existing and new markets,” he says. “At SEW-EURODRIVE South Africa, we understand the importance of keeping up our investments in Africa, positioning ourselves for a leadership position.”
Construction on the expansions for the new SEW-EURODRIVE service centre began in November 2024 and the facility will be operational by the end of 2025. Obermeyer says that customers can look forward to the facility further raising the service bar for the industry from 2026.
