The role of Doosan Bobcat EMEA as an industry leader in the region was recognised with the company winning two major awards at the 2025 Construction Machinery Middle East (CMME) Awards event held in Dubai at the end of June 2025. With over 140 nominations submitted across more than 30 categories, the 2025 edition marked the biggest and most competitive CMME Awards yet.
Doosan Bobcat EMEA again won the Outstanding Manufacturer of the Year Award — the final and most anticipated award at the event, that celebrates a manufacturer that sets the benchmark for innovation, local market adaptation and lasting industry impact. This year’s Outstanding Manufacturer of the Year Award recognised Doosan Bobcat’s unwavering commitment to electrification, customer-focused design and exceptional aftermarket support.
Earlier at the awards ceremony, the company’s Bobcat S450 Skid Steer Loader was named Skid Steer of the Year 2025, in recognition of its exceptional performance, reliability and continued popularity across job sites throughout the Middle East. This compact yet powerful machine continues to lead its category.
Gaby Rhayem, Regional Director for Doosan Bobcat EMEA in Middle East and Africa (MEA), Turkey and CIS, said: “These prestigious recognitions mark another significant milestone for Doosan Bobcat EMEA, reflecting the innovation, teamwork and dedication that define our business and our Bobcat brand. Winning the most sought-after award of the night reinforces our position as a forward-thinking, customer-driven industry leader. A big thank you goes to our exceptional team in the Middle East and to every colleague across Doosan Bobcat EMEA, whose hard work, collaboration and industry passion has made this achievement possible.”
High Quality Products and Proven Suppor
For MEA, Doosan Bobcat has regional headquarters in Dubai in the UAE, covering sales and aftermarket services, through which the company manages an unrivalled group of around 60 independent dealers and distributors covering the region. The company also has a parts distribution centre (PDC) in Dubai that serves all of the Middle East market and most of East Africa, with other parts of the region covered by the company’s PDC based in Halle in Germany.
Gaby Rhayem added: “At Doosan Bobcat, what sets us apart from our competitors is the way we back up the production and distribution of our high quality products with generous warranty and the support of the proven Bobcat service and parts network in the MEA for peace of mind.”
A World Leader in Loaders
Doosan Bobcat EMEA has added to its No. 1 position in compact loaders with the introduction of the Bobcat B730 M-Series backhoe loader, which has allowed the company to gain market share and further improve its position throughout the region.
Gaby Rhayem continued: “The B730 M-Series is engineered with 100% Bobcat DNA and has all of the brand’s hallmarks: designed with a strong focus on durability in challenging conditions, incorporating renowned industry-leading components known for their reliability and ease of service and maintenance in the field. These high-quality, proven components are sourced from renowned brands, featuring the Perkins 1104 engine, Carraro axles and transmission, and Parker pumps, ensuring superior dependability and effortless serviceability.
